The Assessment and Prevention of Patient Bed Sores Essay

The Assessment and Prevention of Patient Bed Sores - Essay Example These thoughts have been remembered for this exploration just as how they are basically evaluated. Preventing bed injuries is the primary topic found inside these pages, and there are a heap of ways one can approach shielding a patient from obtaining these unfriendly bruises. All in all the body of this writing arrived at it's conclusion by stressing that it is so basic to have great nursing care with preventive systems that help the patient with afflictions, for example, bedsores. This because saw as decisive was with the goal that it could be guaranteed the ultimate result for the patient could be relied upon to be a positive one. Bed injuries happen to be an intense entanglement in understanding consideration. It is promptly difficult to accept that what is named a basic bed sore or weight sore can prompt a patient's passing however yet, it can if a type of appropriate interventive consideration and appraisals are not diverted out right. This point can be approved in the examination done on bed bruises through the Mayo Clinic of Health (2005). There is commonality with the on-screen character Christopher Reeve's nevertheless little is known regarding his reason for death which eventually was seen as a bed sore that had created and step by step continued to deteriorate because of his quadriplegic state. This thought is gotten to this writing so as to give a full and strong record with respect to how serious bed bruises or ulcerations of the skin can really be to the patients' wellbeing. Bedsores can advance rather quickly and cause numerous confusions in the domain of value tolerant consideration however what is found is that they don't need to happen by any stretch of the imagination. A gigantic measure of exploration has been done by numerous specialists in social insurance and it has demonstrated that ulcer injury is a profoundly huge issue in thinking about patients. Nonetheless, after the preventive consideration rules that are found in different clinical consideration settings can adequately help nurture in giving basic consideration to patients who are more apse to get these ulcerations (Lewis et al 2003). Attendants straightforward need to execute the right normal appraisals of patients and present the most effective preventive measures to lessen these kinds of patient difficulties. Inside the nation of Australia there is an unequivocal issue with this sort of medicinal services intricacy which this writing is basically bringing up. It is evaluated that the preventive consideration alone is counting in at $350 million dollars for every year, which focuses on the essentialness of the issue and presents the likelihood that there should be a progressively complete methods for guaranteeing less events of these kinds of sicknesses in persistent consideration (Lewis et al 2003). Since pressure ulcers typically structure on parts of the body that lie stationary and are continually under the body weight of the patient, the preventive consideration is undeniably progressively muddled. Moreover, another difficult that attendants face in preventive treatment of ulcers is the way that a large number of these treatment regimens have not been seen as a surefire method of avoidance and have even been known to intensify the issue unmistakably more than what it at first began as (Lewis et al

Research Paper Tips to Help You Write a Good Paper

Research Paper Tips to Help You Write a Good PaperIf you are one of the hundreds of people who feel that writing a research paper is an arduous task, you can rest easy knowing that this is the right time to start your writing. Not only are there plenty of resources to help you write your paper, but the homework ahead will not only give you enough knowledge to write your paper, but also make it all the more interesting. There are several techniques that will help you get started and also make your writing task enjoyable. The following are some of the tips that you should know when it comes to writing a research paper.Writing a research paper can be quite challenging if you are not prepared. Because of this, the best thing that you can do is to prepare yourself so that you will not become frustrated once you start writing your paper. Here are some tips to follow.Begin by thinking about what information you would like to include in your research paper. A good research paper is one that takes time to read through because you want to learn something new. If you think you are able to write certain information, you should try to use it as a guide. But remember that you will also have to add other sources and be extra cautious to avoid any mistakes when adding a source.Writing a research paper is always tricky because you are writing for your supervisors or even other students. Remember that their grades are on the line and that they will want to see how well you have written your paper. Therefore, they will be less likely to compliment your writing style. So, make sure that your style is not too difficult or it will ruin your credibility.Do not write about topics that have already been covered in previous research papers. This can be really frustrating for you and your readers and this can be very limiting to your writing. However, don't worry, the fact that you have not researched about this topic yet does not mean that you cannot write about it. You just need to go through the details of the earlier papers and try to expand on the previously covered research.You may want to consider giving some examples or information on your paper. Doing this will give your readers a sense of how you have used the information that you have gained from the paper. However, remember that you will also have to avoid plagiarism and this means that you should limit the number of sources that you include.Another way to improve your writing skills is to write about your own research experiences. However, remember that if you are not familiar with the subject matter, then you should avoid using this information as you are bound to make a mistake. You should also learn from past mistakes so that you can avoid making them in the future.Finally, make sure that you avoid imprecise sentences, phrases and words when writing your paper. Not only will this be confusing for your readers, but it will also leave your paper poorly structured. This is why you should use a dictiona ry while writing your paper and then rely on it for correct use.

Girlguiding UK anmd the Scout association Essay

Girlguiding UK anmd the Scout affiliation - Essay Example The battle is a reason based online promotion that will require mechanical assets to run the crusade easily and successfully with no problems. For this reason, some financing will be required to spread the message in focused territories. The battle messages will for the most part connote the money related advantage that young may gain from gathering garbage material from homes or networks, and the manner in which these garbage materials can be transformed into helpful things, for example, soft drink jars into pencil containers, oilcans into dustbins, papers into packs, and so forth. The battle will just utilize online stage, especially web-based social networking, for example, Facebook and Twitter to spread the message to youth enlisted with the Scout Association and Girlguiding UK who will at that point become diplomats of the crusade to spread message to a few others in similar networks and social orders. The Association will likewise make official pages of the crusade that will have little tests, games, and so forth to impact youth. One of the significant key presentation pointers will be cooperation of youth via web-based networking media pages that will permit the Association to decide level of reach among the focused on crowd. The second key pointer will be the measure of financing that Associations will secure by gathering and selling garbage material. The Association (Girlguiding UK, 2013; The Scout Association, 2013) has a sensible number of prepared instructing and non-instructing staff that is one of its qualities. Plus, the Association’s focuses are situated at various areas that are open for youth just as their folks advantageously. Sufficient of learning assets is accessible as human and learning assets at these focuses. In spite of numerous crusades, one of the significant shortcomings of the Association is absence of network contribution that has not permitted the affiliation authority to accomplish its objectives completely before (World Scout Bureau, 1998, pp.

2019-20 Quirky College Application Essay Prompts

Here Are Some of the Most Unusual and Fun College Application Essay and Short Answer Prompts for the Class of 2024 The Common Application is officially open, and many college-bound high school students are hard at work on their college applications. In addition to the main Common App essay, many schools might also require supplements that include some thoughtful – and downright quirky – essay prompts and short answer questions. These fun and funky essay prompts are meant to challenge students and make the college admissions process a little more enjoyable. After all, students love to write about what matters to them. However, because many of these prompts are so out-of-the-box, many students might struggle with how to address these quirky essay prompts. It’s important for students to get creative and seek feedback when they need it. Here are some of our favorite quirky college application essay prompts from the 2019-20 college admissions season: What song should we be listening to while reading your application? (Chapman University) Name three songs from your perfect playlist. (Elon University) The Hawaiian wordmo’olelois often translated as â€Å"story† but it can also refer to history, legend, genealogy, and tradition. Use one of these translations to introduce yourself. (Dartmouth College) If asked to write a 150-word tweet to tell the world who you are, what would you say? (Emory University) We want to understand you better! Tell us about a skill you have (useless or useful) and what it says about you. (Pomona College) A hot dog might be a sandwich, and cereal might be a soup, but is a ______ a ______? (University of Chicago) In keeping with Rice's long-standing tradition (known as "The Box"), please share an image of something that appeals to you. (Rice University) Pick one woman in history or fiction to converse with for an hour and explain your choice. What would you talk about? (Barnard College) Caltech students are often known for their sense of humor and creative pranks. What do you like to do for fun? (California Institute of Technology) List the titles of the films, concerts, shows, exhibits, lectures and other entertainments you enjoyed most in the past year. (Columbia University) Imagine you had an extra hour in the day — how would you spend that time? (Stanford University) Defend an unpopular opinion you hold. (University of Notre Dame) You are required to spend the next year in either the past or the future. To what year would you travel and why? (University of Richmond) These supplemental essay prompts and short answer questions are just as important as your personal statement, so take some time to carefully brainstorm, draft, and edit your responses. Don’t just rush through these because they seem easy! Be thoughtful and try to reveal something new about yourself. Need help with your Common App supplements or personal statement? Contact us today for more information on our college counseling services for high school seniors. From a one-off application review, to support throughout the entire application process,’s team of expert counselors can provide the guidance you need to have the best chance of admission to your top-choice colleges.

Think and Grow Rich Essay - 926 Words

nbsp;nbsp;nbsp;nbsp;nbsp;This book report will be a little unorthodox for me – not because of the book, but because I am not taking the time to write as I usually would if I have more time and resources at my disposal. I am hopeful that it will not be too low below my normal standards. nbsp;nbsp;nbsp;nbsp;nbsp;The exercise of thinking and growing rich is not a process f making enough money to pay your bills or buy a nice car. It’s a process of becoming wildly rich where money flows in abundance. The story of Edwin Barnes’ quest to go into business with Thomas Edison was discussed in detail and the less from it was to know what you want. Keep in forefront in your mind and opportunities will present themselves. Henry Ford was†¦show more content†¦The object is to want money and to become so determined to have it that you convince yourself you will have it. nbsp;nbsp;nbsp;nbsp;nbsp;The chapter on auto-suggestion is an essential chapter because it is the process by which you will create your riches. Auto-suggestion is the agency of communication between that part of the mind where conscious though takes place, and that which serves as the seat of action for the subconscious mind. All sense impressions which are perceived through the five senses are stopped by the conscious thinking mind and may be either passed on to the subconscious mind, or rejected, at will. The conscious faculty serves as an outer-guard to the approach of the subconscious. Auto-suggestion is the most important element of self influence. nbsp;nbsp;nbsp;nbsp;nbsp;As Napoleon states, â€Å"The imagination is literally the workshop wherein are fashioned all the plans created by man.† He goes on, â€Å"The impulse, the desire, is a given shape, form, and action through the aid of the faculty of the mind.† He differentiates between the two kinds of imagination, synthetic and creative. Synthetic imagination seems more of a deductive tool, as I see it. It’s what you figure out or create based on other things that you already know. Transformation of the intangible impulse, of desire, into theShow MoreRelatedEssay on Think Grow Rich1262 Words   |  6 PagesJanuary 24, 2011 Think Grow Rich Most people in today’s society define success as someone who makes a lot of money or has done something important to help form today’s society. People such as Bill Gates or Donald Trump are considered successful because they have lots of money. Even actors whose lives are wrecked and destroyed are considered successful because of the money they have. Others, like Thomas Edison, are considered successful because of accomplishments they achieved in their livesRead MoreThink and Grow Rich by Napoleon Hill1047 Words   |  5 PagesExecutive Summary: â€Å"Think and Grow Rich,† by Napoleon Hill In the book â€Å"Think and Grow Rich,† the author, Napoleon Hill, provides a set of principles that he calls the key to financial success. The idea at the center of these principles is that one becomes what he or she frequently thinks about, in this case success (i.e. rich). Hill lays out a method he created to translate one’s thoughts into reality, creating an insatiable hunger and drive within an individual to succeed. Using the examples ofRead MoreEssay about Think and Grow Rich by Napoleon Hill1531 Words   |  7 PagesWhen it came down to choosing a book from the choices provided, I just had to select Think Grow Rich by Napoleon Hill. This is a great book to read if you are having financial trouble in your life or if you are just need some motivation to get you going in the right path. Napoleon Hill is a acclaimed author who teaches you in this book the 13 success principles used by the great success stories of the early 20th-century. Napoleon Hill interviewed with William Wrigley, Alexander Graham Bell, AndrewRead MoreEssay about Pursuing Life Goals1263 Words   |  6 Pagesseemed unrealistic. So how does someone take a leap of faith, and trust that the dots will connect? I believe the answer to this question presents itself through tools like personality tests, and philosophies like those put for in the book Think and Grow Rich, and video The Secret. I found the Meyer-Briggs personality test gave me a better understanding of myself, and a glimpse into how others may perceive me. The Meyers Briggs classified me as an ENTP (Extraverted, Intuitive, Thinking, Perceptive)Read MoreLesson Plan1399 Words   |  6 Pagesright amount is necessary for ones growth and development. 3) Maintain good health habits. II. Subject Matter A. Topic: The Food You Eat Ref: T. M. Science and Health 3 pp. 47-49 T. X. Science and Health 3 pp. 56-59 B. Concept: Go, Grow and Glow foods are the basic food groups needed by children. Eating a variety of nutritious food in the right amount is necessary for one growth and development. C. Values: Good Health habits Learning the importance of nutritious foods D.Read MoreBook Report on Rich Dad Poor Dad1750 Words   |  7 PagesBUSINESS SCHOOL ENTERPRENEURSHIP BOOK REPORT: Rich Dad Poor Dad by Robert T. Kayosaki with Sharon L. Lechter, CPA WRITTEN BY: Richmond Gyamfi Boateng (KBS0035) LECTURER: MR. ANTHONY ANNAN MONDAY APRIL 4, 2011 Rich Dad Poor Dad is a book that presents thought provoking teachings on wealth creation and financial independence. The book can be describes as a narrative motivational novel that features four interesting characters, Rich Dad, Poor Dad, Mike and Robert (the author). PoorRead MoreProblems With The Political System1691 Words   |  7 Pagesfrom a conflict theory perspective because these mainstream parties start to reflect the views of these corporations that fund them. For example, if General Electric funded a candidate from a political party and that person went on to say that they think larger corporations should be taxed more, General Electric wouldn’t want to fund that person anymore because they put their money in jeopardy. Also, other parties don’t have the money and power that the mainstream powers do so the only backing theyRead MoreReasons that Can Cause Poverty Essay1052 Words   |  5 Pageseducation unlike the rich. Even if they are sick with dangerous diseases, they cannot get treated due to lack of money. They do not have power in the public which makes it even harder for them to escape from poverty. Many people think that the high level of inequality between the rich and poor can lead to crime and violence. There are many reasons that can cause poverty. One of those reasons is lack of education. Most workplaces will not accept uneducated people, because they think it would be ofRead MoreRich And Poor Countries : The Economic Conditions Of The World1245 Words   |  5 Pagesthere is a considerable difference between rich and poor countries. That is, developed countries do a very good job in providing the basic necessities for their populations such as food, education, healthcare and more. Meanwhile poor countries lack of these resources and they do not even have the technical system to produce them by themselves. Considering humanity as part of unique global community of the cosmopolitan world in which we live, I think rich countries should have a moral obligationRead MoreEffects Of Language Exposure On Children1444 Words   |  6 Pagesbenefit their future. One research study that was done by Betty Hart and Todd Risley found that language exposure was the most important factor in a child learning language, not a family’s socioeconomic class. If a child was born into a language rich environment, it was found that they had a better grasp of words and a richer vocabulary. The language that was measured was the amount of words (quantity) and the kinds of words used (quality). Both these factors were important in determining a child’s

A Brief Biography of Vincent Van Gogh - 856 Words

Vincent Van Gogh, born on March 30, 1853, in Groot-Zundert, Netherlands by parents, Anna Cornelia Carbentus and Theodorus Van Gogh. A year before his birth, his older brother was born and died; his name was also Vincent Van Gogh. Anna Cornelia Carbentus, the mother never got over her first child’s death despite having other children. This made Van Gogh somber. Despite this Van Gogh was very close to his young brother Theo. As a little boy, Van Gogh was inspired by his mother to love nature, draw and paint with watercolors. At age 15, Van Gogh was well educated and knew fluent English, German, French and native Dutch. He had to leave school and work because of family finances. He worked at his uncle Cornelis’ art dealership named â€Å"Goupil and Cie† in Hague. In June of 1873, he went to the Groupil Gallery in London to work. He was inspired by English Art and was a fan of writers like Charles Dickens and George Eliot. He was in love with his landlady’s da ughter, Eugenie Layer, but she rejected him which made him angry. He threw away all his books other than the bible and devoted his life to god. He was fired from the Groupil Gallery because he criticized the art and told customers not to buy the art. He later taught at a Methodist boy’s school where he preached and hoped to be a minister. He studied hard and in the end rejected to take the Latin exam because he was stubborn to not learn the language that was not for the poor. He tried at the church of Belgium, but once againShow MoreRelatedVincent Van Gogh: A Brief Biography1168 Words   |  5 PagesVincent Van Gogh lived out these words as he created masterpieces by painting how he perceived the world. Van Gogh had an eccentric personality, however, continuously suffered from unstable moods and recurrent psychotic episodes caused by Temporal Lobe Epilepsy and Bipolar Disorder. Despite his suicide in the end, these illnesses correlate with his inability to form stable relat ionships while also enhancing his artwork. Vincent was born on March 30 in Zundert, Netherlands to Anne Cornelia CarbonatesRead MoreA Brief Biography of Vincent Van Gogh440 Words   |  2 PagesWhen most people think of Vincent van Gogh, they think of an artist with mental health issues who cut off his own ear. Some stop at that, but others then progress to think of his Starry Night painting. Van Gogh is well known for not becoming famous until after his death. In fact, he sold but one painting during his life, and that was mostly thanks to his brother, Theo. Today, his paintings are some of the most sought after and expensive works ever to be auctioned. However, though most modern artRead More Vincent van Gogh Essay1550 Words   |  7 PagesVincent van Gogh In present time, Vincent van Gogh is probably the most widely known and highly appreciated person of postimpressionism. During his brief lifetime, Vincent’s work went almost unknown to this world. His work now hangs in countless museums throughout the world and is considered priceless. His work became an important bridge between the 19th and 20th centuries. The art-historical term, Postimpressionism was coined by Roger Fry a British art critic, who described the variousRead MoreThe Color in Vincent Van Gogh’s Life: An Analysis of The Sower and The Night Cafà ©1264 Words   |  6 Pagesinvolved in art dealing, Vincent van Gogh was destined to have a place in the world of art. Van Gogh’s unique techniques and use of color, which clashed and differed greatly from the masters of the art world of his time, would eventually gain him the recognition as one of the founders of modern art. Van Gogh’s early life was heavily influenced by the role of his father who was a pastor and chose to follow in his footsteps. Although he abandoned the desire to become a pastor, van Gogh remained a spiritualRead MoreVincent Van Gogh Sensitivity1558 Words   |  7 PagesVincent Van Gogh is now one of the most famous and influential artists of all time; however, he spent hard times as a poor and obscure artist during his lifetime. The fact that Vincent Van Gogh sold only one painting during his brief life supports the fact that he struggled in obscurity and with his identity for a long time. Most of all, there is a significant fact that Vincent Van Gogh was prone to reflecting his sensitivity in his works, and to painting places that had personal meaning. His landmarkRead MoreElisabeth Condon’s Nocturne vs. Vincent van Gogh’s The Starry Night1393 Words   |  6 Pages Similarity in theme and color first drew me to select Elisabeth Condon’s Nocturne (Bob Rauschenberg Gallery) and Vincent van Gogh’s The Starry Night (Frank 348) for this research paper. Initially I wanted to pick two pieces that were different enough in order to form a decent comparison and yet alike enough to connect them in some way. In the art gallery, Nocturne gave me a feeling similar to the one I experienced when I first saw The Starry Night; there was something otherworldly and mysticalRead MoreVan Gogh Starry Night and Influence of Many2004 Words   |  9 PagesVan Gogh, Starry Night and the Influence of Many Post-Impressionist Vincent Van Gogh was an inspiring artist, whose unique techniques and styles captured the attention of many artists and critics. Van Gogh’s emotions and surroundings was what interpreted his paintings. When it comes to the topic of Van Gogh’s artistic approach, each of his pieces displayed a brilliant use of color along with molding color and harmony with applying the elements and principles of art. While developing his techniquesRead More The Life of Paul Gauguin Essay1283 Words   |  6 Pages1888, he established a relationship with Vincent Van Gogh, who would become an important influence over his painting techniques. Van Gogh filled Gauguin with a confidence that he had never before portrayed in his art. It is through his new found mentor that Gauguin was able to â€Å"develop beyond impressionism† and find inspiration in â€Å"literature, non-western forms of art, and new models and locations† (Marijke, Meer). Although separated when Van Gogh set out for Arles, their frequent contactRead More Effect Of Postimpressionists On The Next Generation Essay5119 Words   |  21 PagesHenri Matisse, Vincent van Gogh, and others, and to have finally declared: quot;Oh, lets just call them post-impressionists; at any rate, they came after the impressionists.quot; The term was firmly established when Fry held a second show of postimpressionist art at the Grafton Galleries in 1912. The Postimpressionists The painters most closely associated with postimpressionism all took part in Frys first exhibition: Cà ©zanne, Seurat, Gauguin, Matisse, and van Gogh. Although theirRead MoreThe Genius And Mental Illness1332 Words   |  6 Pagescultural history and published the book The Creating Brain: The Neuroscience of Genius. One chapter of the book details the correlation between creativity and mental illness and studied the private writings of famous artists and authors, such as Vincent Van Gogh and Syliva Plath. Andreasen examined whether mental illness facilitated or impaired the creative unique abilities of these individuals. Since she had attended the University of Iowa Medical School and had completed her residency in psychiatry

Strategic Retail Marketing & Promotions Tesco

Question: Critically analyse models of buyer behaviour and their relevance to the retail industry Evaluate the principles of consistency that must guide the marketing mix planning within retail Apply the process of marketing planning , control and evaluation within retail Answer: Introduction The target of the report is to analyse models of buyer behavior and their relevance to the retail industry; evaluate the principles of consistency that might guide the marketing mix planning within retail and apply the process of marketing planning, control and evaluation within retail. It is important that customer purchasing is examined when considering advertising. The investigations of customer purchasing conduct has been led by Acebron et al (2000). The aim was to unearth the effect of past experience on buyers purchasing conduct of crunchy nourishments, for example the purchase of mussels. The authors utilised basic comparison display as a part of the request to distinguish the relationship between the inclinations and past experience on the purchaser purchasing choice. It demonstrate that individual inclinations and past experience on of the buyers have a direct effect on the customers' buying choice in the sample of acquiring crisp mussels, and the picture of the item has a vital effect on the buying choice of the buyer and further prescribed that the item picture ought to consistently be enhanced keeping in mind the end goal to support the customers towards acquiring. Variawa (2010) broke down the impact of pushing on customer choice making the procedure for Fast Moving Consumer Goods. The point of the examination was to break down the effect of pushing for choice making methodologies of low-wage customers in retail shopping. An overview system has been utilised as a part of the request to achieve the examination goals. They found out that clients get lured very fast on the branding coupled with the value of the time in the message during advertising Tescos Current Situation and Problems Ascend in Energy Cost: UK purchasers have been hit hard by vitality expense rises and interest rates and we have dealt with our expenses down so we can exchange hard this year. The future guarantees a pounding from the disintegrating economy and expanded limitations from controllers that are influencing the part all in all. Price: The retreat annoy existing conditions in the UK staple industry as it made German discounters Aldi and Lidl, with their absolute bottom costs, a socially adequate spot to shop. Yet Tesco has been slow-footed in its reaction to this new risk, with the 200m value cuts activity reported recently regarded short of what was needed for the situation. Enormous Space: It has 247 Extras and for the most recent year has been subletting space to different retailers and including extravagant accessories, for example, Giraffe eateries, Harris + Hoole coffeehouses, delicate play focuses and even exercise centers in an offer to pull in customers. The continuous significant repair system has not moved the dial on deals and Lewis may need to actualise more radical surgery. Tesco Club-Card and Promotion Tesco has had its Club-card unwaveringness project working subsequent to 1995, amid which time its capacity for picking up knowledge from clients has progressed drastically. Be that as it may, even after such a long time there still remains perplexity about its essential goal. It is about conveying offers to buyers as well as is on a fundamental level a reaper of client information that can be utilized to illuminate all parts of the Tesco business with the point of enhancing its execution. Tesco was one of the first organisation to get any sort of dependability card or club card. The organisation initially began to take a gander at the capability of club cards back toward begin of the 1990's. Not very long after this, Tesco discharged their club card to general society and following the time when then it has been utilised by individuals everywhere throughout the United Kingdom, also different nations, for example, Ireland! In 2010, there were around 16 million individuals that utilised their club card and we accept that the quantity of individuals utilising it is considerably higher at this point. Tesco's marketers used to have the capacity to put their finger on the country's heartbeat. In any case, later crusades have been gravely executed see 2011's Big Price Flop or Big Price Drop as it is known or bewildering, as on account of a year ago promotions highlighting Viking warrior Borg selecting online. Brand: Tesco's prosperity amid the nineties and noughties was based on being an "everyman" with its 20-year-old motto "Every last Helps" expected to portray all the huge and seemingly insignificant details it did well for customers, from settling wonky trolleys to bringing down sustenance costs. Be that as it may, there was likewise a developing recognition that Tesco did bunches of things wrong making progress toward turning into the nation's greatest retailer. It was blamed for pressing suppliers and its voracious development was seen to take on at an expense for independents and groups prompting the sobriquet Tesco poly. Furthermore, it is just now as the tide goes out on huge stores that forceful development has returned to haunt. Consumer Model The Five Stages Model of purchaser choice making procedure. Blackwell et al (2006) identified the five phases of shopper choice making procedure as follows: issue/need acknowledgment, data collection, assessment of options, buying choice made and post-buying assessment. Bruner (1993) identified that need acknowledgment happens when an individual perceives the distinction between what they have and what they need/need to have. Neal and Questel (2006) expressed that need acknowledgment happens because of a few variables and circumstances, for example, the customers past experience, taste, value and branding of a product get to change the perception of a customer on a product. The processes that a client goes through when purchasing any product are the five stages given below: Need recognition Information search Alternative evaluation Purchase decision Post-purchase behavior Elements Impacting Consumer Buyer Behaviour It has been found that shopper purchasing conduct is the result of the perceived needs and needs of the customer and they buy to fulfill these. In spite of the fact that it sounds basic and clear, these needs can be different depending upon individual variables, for example, age and identity. Also there are some other external factors which are outside the control of the shopper. Various studies have been completed by researchers on distinguishing and breaking down those variables influencing the purchasers' purchasing conduct. These elements have been grouped into classifications in various ways by various people. Wiedermann et al (2007) characterised them into interior and exterior variables. Winer (2009) partitioned them into social, individual and mental elements. Notwithstanding the way that they have been grouped they are comparable in content and degree (Rao, 2007). These are the 4 elements that customer are influences of consumer Behaviour: Commitment Consistency The guideline of duty and consistency says that individuals will make a huge effort to seem predictable in their words and activities will degree of doing things that are fundamentally silly. That is the reason Tesco are attempting to roll out an improvement, for instance - it can be exceptionally useful to express your objective openly. Once you've submitted so everyone can hear (or online) you will have significantly more impetus to keep up your end of the deal. As a retailer, in the event that you can get clients to make a little responsibility to your image (like needing your email pamphlet), they are more prone to in the end buy from you. What's more, on the off chance that you can really get items in their grasp, regardless of the fact that there is no official responsibility to purchase them, your chances build significantly more. Ethical at Tesco Tesco's is fairly a core element that their promise to buy and sell their items capably "so our clients can realize that all that they purchase is created under fair conditions, and everybody included is dealt with decently". Four key principles for Tesco: Values - ensuring they work with suppliers who share their values Monitoring - getting to the truth about conditions for workers in their supply chains Improvement - supporting their suppliers to make strides Transparency - being open and legit, working with others It is not a direct process, but rather is intended to bolster a cycle of persistent change. Supporting the four key standards are 15 particular needs under which we sort out our regular work Marketing planning Advertising anticipating the Tesco has concerned with the securing targets and objectives, apportioning the assets that are expected to meet these and setting out an arrangement of activity. It additionally incorporates setting out methods for assessing execution against business targets. Tesco marketing planning involves these 3 models; PESTEL SWOT analysis SMART objectives Marketing strategy involves analysing targeting, creating and maintaining a marketing mix. The seven promotional strategy are: Promotion, Price, process, Place, People, Product, and physical evidence. These need to meet the clients needs and that of the business. A marketing plan needs to articulate a plan that is going to work best for the business. The business needs to think about resources and tactics to meet its objectives. Control: The control process of Tesco can be described as the direction for an organizational control that derives from its goals and strategic objectives. In order to create an effective control process, Tesco needs to determine what it is and where it is going. In other words, it is important for Tesco to outline a way to review organizational processes and to determine if they are on target to meet its goals or not. Evaluation: Strategic evaluations focus on the outcomes of the organisations work that help to analyses key results that company has achieved within an estimated period of time. Evaluation results of Tesco will help them to improve their management and organisation performance itself; improve planning and assist decision-making process. Moreover, it will assist policy-making process and indicates where action is needed to be; improve monitoring of the company and indicated where technical assistance and training are needed. Conclusion Exceptional worldwide that organisation are making enhancements in their item and courses of action and to understand their capacities to present new items in the business. An organisation adapts just when they dispatch new items and benefits and get more values for their clients. This consistently enhances working proficiency and helps an organisation to infiltrate into new markets and along these lines expanding their incomes and edges furthermore helps them provide food diverse target aggregates in distinctive business. Learning and Growth point of view measures the experience and development picked up by an organisation by their advancement business items and techniques. They need a pioneer for the technique in every last store. This helped them to be adaptable with the business sectors in distinctive nations and creating and changing their procedure is straight forwardness for them. In 1977 Tesco left sparing stamps and dispatched operation checkout. It denoted the start of the restoration of the business. The business now needs correspondingly crisp considering. It is a stronger stance than it was in 1977, yet in the event that it is to recapture its energy in the UK it needs some also down to business approach. Tesco highlights the absence of accomplishment of the Big Price Drop. Taking money out of Clubcard and placing it into more centered rebates was the right approach to go, however maybe. there ought to have been some genuine interest in lower costs too and the general execution was not really convincing. To stir issues, the unfriendly media remark about the battle, addressing how a percentage of the value diminishments were accomplished, more likely than not undermined it as well. Recommendations Tesco can utilise Total Quality Management to enhance their quality and decline their expense which numerous organisation have been fruitful in doing that. Keeping in mind the end goal to gain the lifetime steadfastness of the clients the costs of the items ought to be low when contrasted with different grocery stores. An organisation to get by in the business sector must be creative and enhance their standard so it can add to its esteem. Tesco tries to be inventive by enhancing worker capacities via preparing plan called choice system. They measure the worker's aptitude and information by this system. Tesco dependably tries to convey items reliably on time. They measure this by checking their stock every day. A progression of self-improvement measures including cost cuts, expanded staff numbers and changes in the nature of items have neglected to kick begin development. he execution from Tesco outside the UK keeps on being remarkable. Tesco is still the UK's best retailer, in spite of the fact that it is stressing to see the center UK business failing to meet expectations. It is the key to everything Tesco does. Such a large amount of the improvement in the UK presupposes a strong execution from the fundamental sustenance retailing operation. At the same time, that is the place the issues must be. Tesco needs to have a central reexamine of its entire promoting technique. It ought to drop Clubcard through and through and concentrate every last bit of its promoting exertion on remaking client trust and re-securing itself as a buyer champion. It needs to take the high good ground and guarantee that if the media needs to assault it there are no open objectives like dodgy limited time strategies regardless of the possibility that that implies taking a thump on edges through a further interest in cost. There must be a recharged accentuation on item qual ity and a decided push to restore confide in the business. Furthermore, it needs a totally new showcasing methodology to put that crosswise over to clients. Appendix Factors Influencing Customer Purchase of a Product at Tesco Social media: Customers use online networking to make discussion and associations. Over and over, exploration has demonstrated that buyers use social networking principally to join with family and companions, take after patterns and discover item surveys or data. They additionally remark on what's hot or new and compose surveys about items. Culture: It is one element that impacts conduct. Basically culture is characterised as our disposition and convictions. These components will impact their buy conduct however different variables like gatherings of companions, or individuals they admire may impact their decisions of acquiring a specific item or administration. Reference gatherings are specific gatherings of individuals a few individuals may gaze upward towards too that have an effect on customer conduct. Maslow's Hierarchy of Needs: The hypothesis investigates the components behind human accomplishment and sets out the answer as a pecking order. Maslow proposes people initially need to fulfill fundamental physiological needs, for example, haven appetite and thirst. At the point when these have been met, they climb to the following phase of the progressive system; security needs, where the need is things like employer stability and realising that you have a consistent salary. Different Purchase Option Buyers regularly make a point framework in their psyches where items are scored taking into account what number of their highlights speak to them. So for one client, brand may be more imperative then cost and for another client item appearance may be vital. On account of Tesco buyers may be inspecting quality. An assessment framework is especially valuable when there is a substantial number of choices. Advertising methods will attempt and impact this phase of the procedure by highlighting item includes that they think will speak to buyers. Engaging item highlights will be underlined on item bundling, special materials and the maker's sites. The 6 stages for consumer buying process: Problem Recognition Information search Internal External Evaluation of Alternatives Purchase decision Purchase Post-Purchase Evaluation Tesco Balance Scorecard Kaplan and Norton's adjusted scorecard helps individuals to view the company from four alternate points of view, the budgetary viewpoint, the customer viewpoint, the inside business process viewpoint, and the learning and growth viewpoint. "These viewpoints are interlinked and layered: so that money related results are controlled by consumer loyalty, which are dictated by internal procedures and, underneath these three layers, is the establishment of the learning and development point of view" (Marr and Adams, 2004). Marr and Adams built up the balanced scorecard for key execution estimation. The connections between these 4 points of view can be pictured by system maps. The scorecard is highlighted in the following headings. Tesco Financial Perspective The aim of every company is to make profits. The objective of the organization is to: develop the UK center, be an exceptional global retailer in stores and on the web, develop retail benefits in every one of their businesses and be a maker of profoundly esteemed brands Tesco Customer Perspective The fundamental destinations of the Tesco with respect to the client are- Most noteworthy quality Most reduced cost Consumer loyalty with item quality and cost Client Retention Business Process Perspective The principle goals of Tesco with respect to the inward point of view are: Representative aptitudes To enhance item quality Learning and Growth Perspective The fundamental destinations of Tesco with respect to the Innovation and Learning viewpoint are: Enhance worker capacities Convey reliably on time Item center The above are the four score cards of Tesco. Tesco makes Corporate Responsibility indispensable of their business which is key in applying their qualities as a dependable business. They accept that corporate social obligation as a long haul point of view is additionally an open door for development of their business. Their long haul method incorporates. To be a fruitful global retailer; To develop the center UK business; To be as solid in non-sustenance as in nourishment; To create retailing administrations; and To put group at the heart of what they do. Tesco needs to be the best retailer on the planet and develop to center in United Kingdom. Tesco's deals has expanded by 31% in 2009 in global markets which demonstrates that they changed in accordance with the worldwide markets and have the experience to be effective in universal markets. In the center UK markets which were influenced by retreat generally did hamper the development however to a littler degree. References Atkinson, H. (2006) Strategy implementation: a role for the balanced scorecard? Management Decision, Vol. 44(10), pp 1441- 1460 Chavan, M. (2009) The balanced scorecard: a new challenge, Journal of Management Development, Vol. 28(5), pp 393-406 Drury, C. (2004) Management and Cost Accounting, 6th ed., Thomson, Italy Ehbauer, M., Gresel, R. (2013). Measuring and managing service performance of luxury Harvard Business Review, available: https://www.stevens tech.edu/MSISCourses/450/Articles/ValueOfIT/TheBalancedScoreCard.pdf Hayman, K. And Lorman, A. (2004) Graduate training schemes have demonstrably accelerated Promotion patterns, Career Development International, Vol. 9(2), pp 123-141 Kaplan, R.S., Norton, D.P. (1996) the Balanced Scorecard: Translating Strategy into Action, Harvard Business School Press, Boston, MA, Kaplan, R.S., Norton, D.P. (2001) the Strategy Focused Organisation: How Balanced Scorecard Companies Thrive in the New Business Environment, Harvard Business School Press, Boston, MA, Marr, B., Adams. C. (2004) the balanced scorecard and intangible assets: similar ideas, Unaligned concepts, Measuring Business Excellence, Vol. 8(3), pp 18-27 Moreo, A., DeMicco, F. J., Xiong, L. (2009). Towards a model to measure the quality of Environmental sustainability: the hospitality environmental scorecard. Journal of Quality Assurance in Hospitality Tourism, 10(1), 44-58. Neenan. R. M, (2008). Who's Keeping Score NJEA Review, 55(5), 26-29 Papenhausen, C. (2006) Implementing the Balanced Scorecard at a college of business, Measuring Business Excellence, Vol. 10(3), pp 15-22 Papenhausen, C. (2006) Implementing the Balanced Scorecard at a college of business, Measuring Business Excellence, Vol. 10(3), pp 15-22 Tesco Annual Report (2012) available at: https://www.tescoplc.com/files/pdf/reports/tesco_annual_report_2012.pdf Tesco performance review (2012) available: https://realfood.tesco.com/our-food/tesco farming.html Ethical trading at Tesco available at: https://www.tescoplc.com/site/library/policiesandfactsheets/ethical-trading-at-tesco.htm Tuner, J.J. and Wilson, K. (2006) Grocery loyalty: Tesco Club card and its impact on loyalty, British Food Journal, Vol. 108(11), pp 958-964 Uncles, M. D., Dowling, G. R., Hammond, K. (2003). Customer loyalty and customer loyalty Programs. Journal of consumer marketing, 20(4), 294-316.

Save The Moon From Kerdy Dickus free essay sample

In the short story â€Å"Save The Moon For Kerdy Dickus† by Tim Wynne-Jones, the stranger misinterpreted a few things that led him to think he was abducted by aliens. First, the stranger smelled of alcohol and cigarettes, he seemed slightly drunk by his low awareness, forgetfulness and drowsiness. In the short story it said â€Å"His wet clothes smelled of alcohol and cigarette smoke.† and another passage said â€Å"Cards,† he said. â€Å"Having a few drinks Christmas † which proves that he has been drinking and getting drunk. This is connected to his misinterpretation of many things because it altered his perception of vision and hearing such as how he misheard Ky saying Better save some room for turkey dinner as Save the Moon for Kurdy Dickus. Secondly, he was unfamiliar with the japanese food given to him by Ty’s family. In the story, the newspaper article stated that he thought the food were drugs being given to him as a test subject and how he was throwing up for the whole day after that night. We will write a custom essay sample on Save The Moon From Kerdy Dickus or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since, the stranger is unfamiliar with foreign food he misinterpreted it as a foreign food from another planet and believed he was abducted. Finally, the stranger is from a less technological part of the country. The stranger was completely unfamiliar with the technologie, he was very surprised to see a modern phone and the beeping lights of the fax machine. The connection of this to the topic is since the stranger was from a less technological part of the country, all this new technologie made him feel very lost and confused making him feel as if he’d been abducted by aliens, he was even constantly asking where he was. All these points of how the stranger was unfamiliar with the new technology, the new foreign food and his altered perception from being drunk has lead him to think that he was abducted by aliens.

101 Peer Review Professor Ramos Blog

101 Peer Review Speed Review Quick Write What questions do you have about the essay? Speed Review What story are you analyzing? What are you looking at in the story? What scenes are you looking at? In-Text Citations One author: (Ramos 23). Two Authors: (Ramos and Smith 23). Three or more authors: (Ramos et al. 23). Quote from the article â€Å"Sandra Cisneros’s Modern Malinche: A Reconsideration of Feminine Archetypes in  Woman Hollering Creek† by  Alexandra Fitts: Cisneros reevaluates, and in a way revalues, the three most prevalent representations of Mexican womanhood: the passive virgin, the sinful seductress, and the traitorous mother, idolized in the figures of the Virgin of Guadalupe, La Malinche, and La Llorona. Peer Review Keep these things in mind. Peer edit the same way you revise your own work. Be specific in identifying problems or opportunities. Offer suggestions for improvement. Praise what is genuinely good in the paper. Peer Workshop Workshop looking for structure and evidence, â€Å"Chips and Salsa.† Find the chips for your essay and the salsa to make it good. Make sure you have the right amount of salsa for each chip.

Film review Essay Example | Topics and Well Written Essays - 1250 words

Film review - Essay Example Katniss takes the place of her younger sister in the games and because of her skill in archery is able to survive some of the worst attacks by her fellow competitors. In addition, she has a love interest in the form of Peeta who, before they get into the arena, declares his love for her in an interview. Throughout the film, we see a change in the character of Katniss as she becomes more assertive and dares to challenge the authority of the government of Panem through various actions. It is through these actions that Katniss is able to force the hand of the government to change the rules of the game so that individuals can work as teams. The film has been designed to gain the interest of individuals from all walks of society. The success of The Hunger Games and the wave of interest it has generated have inspired the development of two sequels. Before its official release, this film generated a lot of interest among the prospective audience because of the difference in concept from the other films that had recently come from Hollywood. It can be said that the concept upon which the film is based is highly unique and extraordinarily: few films have been made using the same concept. This film employs a vibrating abruptness that is hardly ever found in the work of Hollywood directors, and this can be said to bring the film closer to the realities of life. It has some cold bloodedness that is hard to find in many contemporary films, and this makes it one of a kind. When the film was released, it did not disappoint those who had expected it to have the qualities that were unique and fun, and at the same time made the film a serious picture to watch. It looks at the relationship between an authoritarian state and its citizens from a new perspective that many would consider impossible. This film is, therefore, worthy of the adoration that

Advantages and Disadvantages of Making and Buying Assignment

Advantages and Disadvantages of Making and Buying - Assignment Example Advantages of using internal resources (making approach)Advantages of using internal resources (making approach)i) Complete controlThe use of internal resource in developing the new system gives the organization total control of the system. They are able to carry out internal factor analysis by surveying, classifying, exploring and appraising without external interference (Limaye, 2009).ii) Ownership of the software codeThe organization has full ownership of the software code and can be able to smoothly identify and carry out major updates while doing inner testing without written permission from an external entity (Doyle, 2008).iii) Tailored to unique needs of the businessThe organization can make a system that is unique to their business needs because in house production enables them to make core features thus ensuring longevity as well as running of the software (Limaye, 2009).  iv) In house production ensures easy identification of problems associated with the system and timely solutions.  Disadvantages of using internal resources (making approach)i) Development timeInternal development of software requires a lot of time from human resources of the organization. It is time consuming to develop complex solutions for multiple users (Doyle, 2008).ii) Training and supportIt requires that internal software developers be given specialized training services as well as support for them to be able to effectively work with the new system. The organization may not have resources and time to offer such training and support.

Classic Airlines and Marketing Essay Example for Free

Classic Airlines and Marketing Essay Classic Airlines in an airline company that has been in business for over 25 years and has gained great success within the airline industry. In the 25 years since its creation the company has grown to over 32,000 employees and has generated 10 billion dollars worth of business. Although the company has seen great success, it also is subjected to the many challenges that other airlines companies face in today’s market. Classic airlines must be able to market its product so that customers will pick there product over competitors within the industry (University of Phoenix, 2012). There are several marketing concepts that Classic airlines have applied and are using in their business. The first marketing concept that Classic airlines use is the needs, wants, and demands concept. This concept is applied by understanding the needs, wants, and demands of the customer. The way Classic airlines have done this is create a rewards program for the customer. This feels the need for a customer to get something for a reduced price. If the customer has enough miles they can upgrade to first class or stay at a Classic airlines hotel partner for a free night (Kotler Keller, 2006). The second concept that Classic airlines have applied to their business strategy is offering and brands. This concept is applied by a firm by offering benefits to a customer that fills needs and using brands that are a known commodity. The Classic airlines rewards program is a perfect example of this marketing concept. The airline offers if a customer signs up for the rewards program they will gain points which can be redeemed for free or reduced items. Although in the reading it does not state what hotel companies are partners of Classic airlines they should make sure that these hotels are name brand hotels such as Marriott or the Hilton so customers feel they are getting a premium brand (Kotler Keller, 2006). The third marketing concept that Classic airlines applies is value and satisfaction. The concept is successful if it delivers value and satisfaction to the customer. The customer must be able to choose between different options to determine what the best value is for them. Classic does this with the rewards program. It gives customers options on what value they use once they earn a certain number of miles. This is a great marketing ploy for Classic airlines because it allows the customer to feel as they have the power in the situation and they are able to pick what option is best for their situation. All three of the above marketing concepts are used by Classic in some way through the rewards program. They are very smart because they use a combination of these concepts to create the rewards program. Classic knows that they are successful as long as the customers are happy. The rewards program allows the customer to receive benefits for staying loyal to Classic airlines(Kotler Keller , 2006).

Gullivers Travels By Jonathan Swift :: essays research papers

Many authors write books about events, their lives and their environment, and their corrupt government. One satirical author who wrote a novel about living in a corrupt society is Jonathan Swift who wrote Gulliver's Travels. The places the protagonist had visited reflected on the author's English government. The life of the author will be shown similar to this book because of the way he lived. Jonathan Swift was well educated and graduated from Trinity College in Dublin in English literature. He not only had a life in literature but also had a life in politics. This experience helped him write many satirical essays and novels against England and Ireland. His first political job was to work for the remarkable statesman, Sir William Temple from 1689 to 1699. During that time, he also became a minister for the church of England in 1694. After Sir William Temple died in 1669, Swift became a pastor of a small Protestant parish in Laracor, Ireland. He was ordained in 1694. His skill as a writer was greatly appreciated within the church and was well known in Dublin. If one were to divide Swift's career into "periods," the years 1710-14 would naturally fall into the "Middle Period."(Cook, V) In 1710, he became a powerful supporter of the Tory government in England. Through many of Swift's articles and pamphlets in defense, he became one of the most effective public relations men any English administration ever had. The Tories saw how good Swift's literature was and hired him as an editor for their journal, The Examiner. His political power ended when a new government came to power. This was the Whig party. The Tory government and the Whig party were against each other and shared different views like the republicans and democrats in the U.S. The last stage of Swift's life shows him transformed from an English into a Irish favorite, and this almost in spite of himself.(Swift, XIV) He was betrayed and exiled to Ireland by his friends. The unbearable lifestyle he endured while living in Ireland forced him to write his brilliant satirical essay, A Modest Proposal. This essay suggested that the people of Ireland should use their children for a cash crop. In the book Gulliver's Travels, the author reflects his life on the main character to Prove a point, mankind are savages. All that was necessary was that he take on a deliberate persona in the form some self-deceived

Woody Allen – Annie Hall

Changes Woody Allen’s Annie Hall is a film that depicts the life of a character named Alvy Singer, a comedian who always seems nervous, is full of self-loathing, doesn‘t have a positive perspective on life, had an unhappy childhood and has been divorced twice. He knows he has problems but can’t figure out how to solve them in a dignified way so uses sex as a substitute. By the end of the film however, he shows a significant change in his outlook on life, due mostly to his recent relationship with a woman named Annie Hall.They end their relationship but Alvy learns from it, makes changes in his life, and uses it as a stepping stone into his future. The first moment where he shows change is when he compliments Annie after her first performance at a night club. She thinks she did horribly so he gives her reasons why she wasn’t as bad as she thought which cheers her up. This signifies Alvy turning a bad situation into a good one and shows confidence for the fir st time. Another moment where he shows change is his meeting with Annie in Los Angeles after they have broken up for good.He does things that he is usually reluctant to do: leaving New York City, driving a car, and eating at a health food restaurant. Although it doesn’t end like he hoped, he accepts that they aren’t going to be together any longer and doesn‘t complain, which is his usual response. In addition, he shows growth when he writes a play about his relationship with Annie, which shows their last meeting in L. A. but with an alternate ending with them together; proving that the relationship affected him enough to analyze and critique it.He views the relationship as a learning experience and uses the play to articulate his experience in a productive way, something he hasn’t done yet. Lastly, the ending of the film shows the most significant change from Alvy. He meets with Annie and seems genuinely happy to spend time with her and says he’s gl ad that he got to know her, contrary to his prior notion to have sex to solve his problems. Alvy’s first noticeable change occurs after Annie’s audition at the club.It’s her first time and she thinks that her performance was awful because the audience wasn’t paying attention and there were distractions such as microphone feedback, dropping glass, and a ringing phone. After her performance, they’re walking down the street and he cheers her up by telling her that the crowd was â€Å"a tad restless† and that she has a â€Å"wonderful voice† (42). He usually saw things in a negative light before this moment and this was the first time in the film where he turned a bad situation into a better one.This helped Annie continue her singing and she improved later because of Alvy and opened new doors for her, thanks to Alvy’s persuasion and change of view. He saw the possible relationship between them as something worthwhile and it ultimat ely led up to his transformation at the end of the movie. He makes her feel better–confident enough to brag, â€Å"Yeah, you know something? I never even took a lesson, either† (42). She accepts his support and Alvy realizes he would need to support her through rough times to keep the relationship rolling.And it meant that he would have to adjust his views and habits to keep her happy. They both changed a little in this scene with both of them being more positive toward bleak situations and Alvy bringing benefits out of this situation. After this, he convinces her to kiss him saying that it will â€Å"digest their food better† (43). Maybe he said this joke just to have sex with Annie (which he does in a few scenes) and wouldn’t be much of a change. But he wanted to be in a long term relationship because he told Annie that he wouldn’t let her quit singing.He foresaw that he could help her become a better person and maybe figure himself out along the way, reiterating that he was aware of his problems and wanted to change his ways. After they break up and Annie moves to Los Angeles, Alvy takes the initiative for the first time and flies to L. A. from New York City to try and convince her to marry him. He rents a car to see her and when he tells her this on the phone, she seems surprised causing Alvy to say â€Å"What-why is that such a miracle? † (97).He isn’t fond of California and despises driving so it’s obvious that he wants to be with Annie because he’s doing things he that he usually doesn’t and tries new things to get what he wants. Even Annie notices the change because she knows that Alvy doesn’t like driving. He fights to get back with Annie, a noteworthy change for a man who has been divorced twice and uses sex to relieve his problems. When Alvy arrives at a health food restaurant, he tells the waitress â€Å"I’m gonna . . . I’m gonna have the alfalfa sprouts and , uh, a plate of mashed yeast† (97). It’s a very dd combination, but his choice proves that he was willing to try new things to be with Annie. He figures that he has to make adjustments in his own life in order to better suit Annie’s way of life. But they immediately start bickering with Annie vehemently saying â€Å"Alvy, you’re incapable of enjoying life, you know that? I mean your life is New York City. You’re just this person. You’re like this island unto yourself† (98). Alvy then stutters on but doesn’t say anything coherent, her words hitting him like two tons of bricks, knowing that what she said was true.He knows that his problems are unlike other people’s. He knows that he has to change his negative perspective on life if he ever wants to be with Annie or get into any other meaningful relationship. He knows that no one knows him like Annie. So he accepts her criticism for the first time and takes her words into c onsideration. He realizes he would have to stop living â€Å"self-consciously in his own world of illusion† (Conard 109). The play Alvy is directing about his rendezvous with Annie in Los Angeles indicates that he used their relationship to his advantage and now understands himself better.He writes what really happens until he makes his character say â€Å"Okay, if that’s all that we’ve been through together means to you, I guess it’s better if we just said goodbye, once and for all! † (102). Although it may seem immature of him to change the ending to end on his own terms, it proves that he knew that he could’ve acted better instead of arguing with Annie the entire time. That moment was monumental in his transformation and is still working it out in his head. He also changed the last scene to end in his favor with Annie saying â€Å"Wait! I’m-I’m gonna . . go with you† and â€Å"I love you†(102). This shows growt h in Alvy because he is expressing his heartbreak in a healthy manner instead of feeling sorry for himself. Also, changing the ending suggests that he knows he can control his life now that he has a better perspective on it. In reality though, she told Alvy that she didn’t love him so he makes her say it to envision how he would have liked it to end, on his own terms and with his own decisions. After this scene he looks at the audience and says â€Å" Tsch, whatta you want? It was my first play.You know, you know how you’re always tryin’ t’ get things to come out perfect in art because, uh, it’s real difficult in life† (102). He knows that he’s changed but still has some work to do in order to get the ending he wants. His life isn’t perfect and uses the play to figure himself out and is still using that relationship to become a better person. He’s now able to reflect on his mistakes and turn them around to work for him. The final part of Alvy’s transformation is shown when he runs into Annie in New York and they go out for lunch.After lunch, they â€Å"shake hands and kiss each other friendly like† (105). Their prior encounter ended in disarray and she wouldn’t have kissed him if she didn’t have a good time this time around. It can be interpreted that Alvy has changed for the better and Annie has noticed this change, causing the friendly kiss. He then exclaims â€Å"I realized what a terrific person she was and-and how much fun it was just knowing her† (105). She was the first woman that he came across that he actually appreciated rather than use for sex.He’s glad that he got to know her because she helped him change his perspective on relationships from lust and sex to just having a partner who can make him better himself. It’s clear that he views relationships differently when he tells his last joke, this guy goes to a psychiatrist and says ‘ Doc, uh, my brother’s crazy. He thinks he’s a chicken. ’ And, uh, the doctor says, ‘Well, why don’t you turn him in? ’ And the guy says, ‘I would, but I need the eggs. ’ Well, I guess that’s pretty much how I feel about relationships. You know, they’re totally irrational and crazy and absurd and . . but, uh, I guess we keep goin’ through it because, uh, most of us need the eggs. (105) He realizes that we all go through the tribulations of relationships because of what lies at the end of the road. It may be positive or negative and in Alvy’s case, it turned out that it made him a better person. He now knows how to handle a relationship and knows that it’s not all about him. After dealing with his problems, he learns that the aftermath can benefit him. Annie Hall may be a romantic comedy, but we can use it to help ourselves.According to Michael Castrignano’s biography on Allen, he was divor ced twice before the release of this movie, similar to Alvy. Alvy used to be a negative person who didn’t want to solve his problems but after a bad situation, turned his life around. He learned how to turn a negative into a positive, that he has to take the initiative, how to express himself instead of feeling sorry, and that relationships can’t be all about sex. Perhaps Allen used Alvy to help himself and we in turn can use Alvy as an example on how to deal with our problems.We may not necessarily have the same types of problems but we can make turn a negative into a positive. He reflected on the whole situation and used it to change his views on life. We all go through bad times but if we change our perspectives on certain things, we can usually benefit from it. Works Cited Castrignano, Michael. â€Å"Biography for Woody Allen. † IMDb. 2010. 25 March 2010 Conard, Mark T. , ed. , and Aeon J. Skoble, ed. Woody Allen and Philosophy: You Mean My Whole Fallacy is Wrong? Peru: Open Court, 2004. Four Films of Woody Allen. New York: Random House, 1982.

The Cold War And The Soviet Union - 2378 Words

For the latter part of the 21st century, The United States was entangled in a battle of ideologies that almost brought the World to its first nuclear war. The United States and Russia have had unstable relations for greater part of the twentieth century and still remains present, to a degree, today. The Cold War is commonly classified as the time period following World War II in 1947 to the fall of the Soviet Union in 1991, in which the United States and the Soviet Union were involved in a battle of ideologies as to how states should be structured in the era after World War II. What many people do not realize is that the Soviet Union had the fullest of intentions to remain allies with the United States, as did the United States, in the†¦show more content†¦First, I am going to provide a background of the formation of the communist state of the Soviet Union, a key piece in understanding the nature behind the ideological difference. Next, a key series of events took place towa rds the end of WWII and in the years immediately following the war, such as the death of Roosevelt, military action taken in Japan and Korea, and the various manifestos of 1946. The paper will conclude with the implications of the Cold War on foreign affairs in today’s society. The USSR was formed in 1922 and the earth was introduced to its first communist operating state. In February of 1917, Russia saw crowds of angry citizens flood the streets of Petrograd in protest of the brutal losses suffered in WWI. This conflict lead to a fall of the czar autocracy that had reigned over Russia, and power was shared between the provisional government and the Petrograd Soviet. During this vulnerable state that Russia found itself in, Bolshevik leader Vladimir Lenin launched a successful coup of the government and established the world’s first Marxist state. This significance of this event lies within the fact that this was the first time that a form of extreme socialism (Bolshev ism) had committed itself to violent revolution and seized control of a major state. This set up a nation, that in nature, had an ideology that conflicted with those of which the United States were founded upon. This Union of states that were all governed under the same